If you recall, our old logo was a giant S that, when staring long enough at it, created an optical illusion that took the viewer along roads and even the realms of kaballah (something called the “split-aleph”) – kid you not. It was simple, but complex, and it looked like this below:

However, with the birth of our Stops 4.0 version (for iOS) and the delivery of our most recent version Stops 4.2 (for iOS), we felt it was time to create a logo that helped our users more easily “get the point” of our product: how Stops helps “people” get to unique locations, using geospatial search, 3D maps and AR/XR equipped devices – a world that we call “Stops.”

So without further adieu, here’s our new Stops logo.

And Stops’ new catchprase is:

Get to the point.